Immediate action to be taken against toy-like smoking products, says Malaysian Health Ministry

A statement said that provisions involving the sale of smoking products designed as toys to attract the attention of children and adolescents would come into immediate effect, as well as provisions involving advertising, promotion, and sponsorship of all types of smoking products.

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Thematic image. In a statement Monday (Sept 30), the ministry said the Act comes into effect simultaneously with the Regulations and Orders from Tuesday (Oct 1). PHOTO: UNSPLASH

October 1, 2024

PETALING JAYA – The first phase of the Control of Smoking Products for Public Health Act 2024 will include immediate action against smoking products that look like toys, says the Health Ministry.

In a statement Monday (Sept 30), the ministry said the Act comes into effect simultaneously with the Regulations and Orders from Tuesday (Oct 1).

“The ministry is deeply concerned about the harmful effects of widespread smoking, including unethical marketing and promotional activities targeted at children and adolescents,” the statement read.

The ministry said several aspects of the Act will be enforced immediately, while others will be implemented in phases.

It said that provisions involving the sale of smoking products designed as toys to attract the attention of children and adolescents would come into immediate effect, as well as provisions involving advertising, promotion, and sponsorship of all types of smoking products.

It added that the prohibition of the sale of smoking products in places such as educational institutions, sales markets, online platforms, and vending machines would also be enforced immediately.

Meanwhile, educational enforcement will be implemented for six to 12 months after the enforcement dates.

These include the registration of smoking products to be enforced starting April 1, 2025, while packaging and labeling enforcement on a product-by-product basis no later than Oct 1, 2025.

“Sales control, including displays at sales counters, will be enforced no later than April 1, 2025.

“Effective and sustainable enforcement of the law requires understanding and cooperation from all parties,” the ministry added.

The statement also said the Health Ministry would publish education and advocacy materials to assist stakeholders in clearly understanding the Act.

“The ministry will also continue engagement sessions regarding compliance with this Act, particularly with industry players,” the statement added.

The Health Ministry added that any inquiries on the implementation of the Act can be directed to the hotline at 03-8892 4552 or via WhatsApp to 010-860 8949 from 8am to 5pm, Monday to Friday, starting from Sept 30.

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