October 8, 2024
PHNOM PENH – When calling someone, the ringtone says, “Drinking alcohol is bad for your health from the first glass.” However, the alcohol industry is booming in Cambodia.
Minister of Information Neth Pheaktra, chair of the Alcohol Control Working Group (ACWG), highlighted the dual impact of the country’s growing alcohol industry.
Speaking at the #CelebrateResponsibly event on September 27, organised by Carlsberg Cambodia and Grab Cambodia, he underscored the industry’s contribution to the country, while also acknowledging the significant social and public health challenges tied to alcohol consumption.
“The alcohol industry has contributed to Cambodia’s national economic growth and job sustainability,” Pheaktra said. “However, alcohol consumption in Cambodia ranks among the highest in ASEAN, and its societal impact is concerning.”
According to police reports, Pheaktra said, more than 1,000 Cambodians die annually in traffic accidents, with speeding and driving under the influence of alcohol being the leading causes.
One recent tragedy involved a drunk driver leaving a wedding reception and causing the death of four people at the Russey Keo bridge.
“This has become a tragedy for families, some losing their [only child],” Pheaktra stated, highlighting the severe personal and community consequences of such incidents.
The government recently issued a new prakas aimed at tightening the control of alcohol advertising.
Effective from July 23, the prakas applies to all alcoholic products with more than three per cent ethanol and covers all forms of advertising, including digital media.
The regulations restrict ads on TV and radio from 6-8pm and prohibit alcohol advertisements within 200 metres of schools or hospitals.
All advertisements must include educational messages, such as ‘Please do not drink and drive’, which must occupy at least 25 per cent of the ad space.
Additionally, key opinion leaders (KOLs) involved in alcohol promotions must obtain advertising permits within three months.
The regulation aims to reduce the negative impact of alcohol advertising while promoting fair competition and protecting Cambodian culture. Permits can be applied for online or in person, with a processing time of seven working days.
Despite these steps, alcohol consumption continues to present broader issues.
Police officers educate primary school students about the effects of drug use on March 11 in Phnom Penh. PHOTO: PHNOM PENH MUNICIPAL POLICE/THE PHNOM PENH POST
Pheaktra noted that irresponsible drinking leads to a range of problems, including increased involvement in drug use and sexual exploitation and trafficking, which also contributes to the spread of diseases like HIV/AIDS.
“The number of young people at risk of drug use in Cambodia is between 30,000 and 50,000, not counting those who are already addicted,” Pheaktra said.
He explained that the position of the government is not to completely ban advertisements, but to regulate them in a way that prevents excessive promotion while balancing the need for sustainable economic growth, maintaining the labour market and supporting traditional media, which is gradually declining due to the rise of modern media and the ongoing global economic crisis.
Kim Pagna, director of the Asia Injury Prevention (AIP) Foundation, commended the government’s commitment during its seventh mandate to rigorously enforce alcohol regulations.
“We anticipate enhancements to traffic laws in 2024, with a focus on stronger enforcement to further reduce accidents,” he said.
At the 18th International Day of Remembrance for Road Traffic Victims observed in Sihanoukville in December 2023, Minister of Interior Sar Sokha emphasised that supporting drivers involved in fatal accidents and settling issues outside the legal framework is not recommended.
Cambodia has 18 drug rehabilitation centres, 11 of which are state-run, three are private establishments and four are operated by NGOs. PHOTO: THE PHNOM PENH POST
“I’ve observed a troubling trend where drivers flee accidents, especially whentheir vehicles remain functional. It’s essential to take responsibility, even with potential security risks,” he said.
Sokha criticised the Phnom Penh Traffic Bureau, questioning their vigilance after discovering an accident circulating on social media which the bureau had not reported.
While night-time alcohol consumption isn’t excessively high, he said, all accidents carry severe consequences.
Sokha noted there are seven local breweries for about 16 million people, excluding imported products and brands. Consequently, he said that drink driving poses increased risks in a country like Cambodia.
Sokha urged the youth, especially those in the armed forces, to be role models for the next generation by refraining from driving while under the influence.